From the Collection

Artifact Snap: The Jouncing Jeep with Atomic Brakes.

A standout example from this period is the G. I Joe Jouncing Jeep Wind-up Toy, manufactured by Unique Art Mfg. Co. in the 1940s.

October 16, 2024


In the early 1940s, toys were becoming more advanced, often reflecting the wartime spirit of the era. Military-themed toys, especially toy guns and vehicles, were a common sight in the hands of young boys. A standout example from this period is the G. I Joe Jouncing Jeep Wind-up Toy, manufactured by Unique Art Mfg. Co. in the 1940s.

This rare vintage collectible, model GR5-4065, features the beloved G.I. Joe character riding a bumpy, jouncing jeep. Made in the United States, this mechanical toy is a true treasure for collectors and enthusiasts. When wound, the jeep lurches forward and backward unpredictably, while Joe bounces up and down in his seat, adding to the fun and chaotic charm. The back of the toy is marked “Licensed by G.I. Joe Corp 4-11-44”.

 This well-preserved piece of Americana is a nostalgic throwback to a time when toys reflected the military themes of the day.